Rebrand & brochure design for luxury care homes >

I worked with the owner and marketing team at Cedar Care Homes, a well-established luxury Care Home provider in Bristol and across the UK, to develop a new logo, brand identity, print marketing materials and web marketing assets. Their previous logo had been in use for a number of years but didn't portray the vibrancy and professionalism of the company. The brand needed a complete update whilst still remaining recognisable as part of the well-established brand, with a nod to the old logo shape (a realistic Cedar tree shape) and old brand colour (dark green). My clients asked for something new and bright, positive, approachable and caring - to fully encompass the ethos at the care homes. The client had mentioned they would really like to communicate through the branding that they provide a very personalised and luxurious, homely experience for their residents. My solution uses the word 'care' and 'homes' separately (rather than together as they had been before) to elevate the importance of both words in their own right. The brand is working really well for the business - they are growing year by year, and providing quality care for more adults in the UK.